Time Capsule -A Research Study into Implicit Bias

Time Capsule – A Research Study into Unconscious Bias


We are conducting a research project on unconscious bias and we are looking for people across the world toparticipate.

Unconscious (implicit) bias happens because our brains make incredibly quick judgments and assessments of people and situations without us realising. Our biases are influenced by our background, cultural environment, and personal experiences. We may not be aware of these views and opinions or be aware of their full impact and implications.

Unconscious bias can influence many aspects of our lives and careers and the better our understanding of unconscious bias the more able we are to recognise and avoid it.  


The purpose of this research study is to better understand initial assumptions people may make when they first meet someone or read about them.  

These assumptions may influence the decisions we make which may affect our own and others lives, ability to collaborate, ability to work with effectively, and be successful.

Understanding our own biases and those of others, opens conversations and develops awareness.  This may, in turn, help to prevent unintentional discrimination, provide opportunities that may not have been immediately apparent and enable us to increase diversity and inclusion in the workplace. 

What you can do

Participation in this study involves about 5 minutes of your time to complete a short questionnaire. Here is a link to the questionnaire:https://forms.gle/pgD6GLhCUDAMBWms7

The data is confidential and anonymous.

If you would like to know more about this study, please contact Dr Vicki Howe and Dr. Shaaban Fundi.


Thank you


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